Personas
The Living AI Personas at the heart of Personæ — what they are and what you can do with them.
A persona is a Living AI Persona: an interactive AI agent that represents one of your customer segments. Instead of reading a static persona document, you can talk to it in Interviews, ask it questions, and get answers grounded in the real customer knowledge you've fed it through Memories.
Every persona has a name, an avatar, and a set of fields describing who they are — background, goals, frustrations, and more, all editable at any time.
Create a persona
Blank form, from a website URL, or generated from your own documents.
Editing & versions
Update a persona's details and keep track of how it has changed.
Search & filter
Find the right persona quickly as your list grows.
Sharing & exporting
Send a persona to someone outside Personæ, or export it as a PDF.
Where personas show up
Once created, a persona is available everywhere you'd expect: you can pick it when starting an interview, attach memories to it, see it referenced on insights generated from its interviews, and add it to a workspace or project.
AI-generated, clearly labeled
Every persona carries a visible AI-transparency badge, so everyone on your team — and anyone you share a persona with — always knows they're talking to an AI representation of a customer segment, not a real person.