Memories
Feed your personas with real customer knowledge so their answers stay grounded in reality.
A memory is a piece of real customer knowledge attached to a persona — a customer quote, an interview transcript, a support ticket, a research document, anything that captures what your customers actually think and say. Memories are what keep a persona's answers grounded in reality instead of guesswork.
Create a memory
Write it, upload it, or capture it automatically from an interview.
AI summaries and categories
Every memory is summarized and tagged for you automatically.
Managing memories
Edit, reassign, export, or delete a memory.
Why memories matter
The more memories a persona has, the better-grounded its answers are. When you chat with a persona in an interview, Personæ draws on everything the persona knows through its memories to answer the way your real customers would — instead of making things up.
A persona's detail page shows a table of every memory attached to it, so you can see at a glance how much real knowledge is behind its answers.