Create a persona
Three ways to create a persona — blank, from a URL, or from your own documents.
You can create a persona from the Personas section, or from the "New persona" quick action on your Home dashboard. There are three starting points:
Paste the URL of a company or product website. Personæ reads the page and drafts a complete persona from it automatically — name, background, goals, and more. This is the fastest way to get a working persona, and it's the option used for your very first persona during onboarding.
Your draft is saved automatically
If you start filling in a persona and navigate away, your progress is saved as a draft you can resume later.
Naming
Every persona gets a unique, readable identifier used in its URL (for example in a shared link). If the name you choose is already taken in your organization, Personæ will suggest an alternative.
Plan limits
Each plan includes a maximum number of personas. If you're at your limit, creating a new one is blocked with a clear message pointing you to your plan's page — see Settings & Billing to check your usage or upgrade.