Create a memory
Three ways to add real customer knowledge to a persona.
You can add a memory to a persona in three ways.
Write or paste text directly
Open the persona and add a new memory, then type or paste the content straight in — a customer quote, a note from a call, a snippet from a support ticket. This is the fastest way to capture something you already have in front of you.
Upload one or more files
Upload a document (or several at once) — a research report, a set of interview transcripts, a PDF. Personæ automatically splits longer documents into manageable pieces, so a large file becomes several well-organized memories instead of one unwieldy block of text.
Let Personæ capture it from an interview
When you attach a file to a message during an interview conversation, Personæ automatically turns it into a memory for that persona — no extra step required.
Give it a category
Tag each memory with a category so it's easy to find and organize later — see AI summaries and categories.