From interview to insight
Turn a conversation into a shareable summary of findings.
When a conversation has given you what you need, select Analyze from the interview's panel. Personæ reads the full conversation and generates an insight: a structured summary of findings, notable quotes, and recommendations you can share with people who didn't sit in on the conversation themselves.
- A single interview produces a standard insight.
- An A/B comparison interview produces a comparison insight, highlighting where the two personas agreed and diverged.
Nothing is lost
The interview itself stays exactly as it was — analyzing it creates a new insight alongside it, it doesn't replace or modify the conversation.
Continue in Insights to see what you can do from there: share it, export it, or revisit it later.