Comparing two personas
See how two personas answered the same questions, side by side.
An A/B interview runs the same conversation with two personas at once, so you can compare how two different customer segments (or two versions of the same persona) would respond.
Running "Analyze" on an A/B interview produces a comparison insight instead of a single-persona one. It:
- Shows both personas' answers to each question side by side.
- Highlights where the two personas' answers differ.
- Marks a preferred answer where one response stands out as the stronger or more useful one.
This makes it easy to see, at a glance, where two segments genuinely diverge — instead of reading two full transcripts side by side yourself.
Start from an A/B interview
To get a comparison insight, start an A/B interview (rather than a regular one) from Interviews — then analyze it the same way as any other interview.